Martech, explained in plain English.
Marketing technology, minus the jargon. Guides, and free tools for marketers who have to pick a stack, run it and prove it worked.
three new guides every week: Mon, Wed, Fri
1 · Collect
Capture what people do: page views, sign-ups, purchases and app events, tagged the same way everywhere.
Martech tools listed in 2026. Growth was just 0.79%, the slowest in 15 years.
chiefmartec 2026Goes to martech in 2026, down from 26.6% in 2021.
Gartner CMO Spend Survey 2026Of their stack’s capability is what the average team uses. It was 58% in 2020.
Gartner 2023, via MarTechOf teams run AI agents in full production, though 90.3% use them somewhere.
State of Martech 2026Start here
New to martech? Read these three first.
Topics
Eleven topics. One stack.
Foundations
New to marketing technology? Start here. These guides explain what martech is, how the tools in a stack connect, and the terms…
3 guidesMarketing Automation
Marketing automation runs campaigns for you based on rules you set: send this email when someone downloads that guide. These guides cover…
4 guidesAgentic Marketing
AI agents don't follow a fixed script. You give them a goal and they decide the steps. These guides explain what that…
Coming soonAI Search & GEO
Buyers now ask ChatGPT, Perplexity and Google's AI Overviews, not just the blue links. Generative engine optimization (GEO) is how you get…
Coming soonCDP & Data
Every marketing tool keeps its own copy of your customers, and the copies never match. Customer data platforms (CDPs) fix that by…
Coming soonAnalytics
If you can't measure it, you can't prove it worked. These guides walk through GA4, Google Tag Manager, key events, UTM parameters…
Coming soonPrivacy & Tracking
Consent rules decide what you're allowed to track, and a bad setup quietly breaks your analytics and ad audiences. These guides explain…
Coming soonLifecycle & Email
Lifecycle marketing is about talking to customers differently at each stage, from first sign-up to renewal. These guides cover the stages, the…
Coming soonCRO & Personalization
Conversion rate optimization (CRO) means getting more of the visitors you already have to take action. These guides cover how to run…
Coming soonCRM
A CRM is where your team keeps track of every contact, company and deal. These guides explain the different types of CRM,…
Coming soonStack Building
The right stack for a 5-person startup looks nothing like an enterprise one. These guides show what to buy first on a…
FreeFree tools
UTM builder, CAC and payback, and A/B test sample size.
Latest
New guides
- MCP Explained for Marketers: Connecting AI to Your Martech StackAgentic Marketing · 9 min readNov 3, 2026
- Best AI Agents for Marketing Teams in 2026Agentic Marketing · 15 min readOct 29, 2026
- AI Agents vs Marketing Automation: What’s Actually Different?Agentic Marketing · 11 min readOct 15, 2026
- What Is Agentic Marketing? AI Agents Explained for MarketersAgentic Marketing · 14 min readOct 19, 2026
- 7 Marketing Automation Workflows Every B2B Team Should RunMarketing Automation · 9 min readOct 19, 2026
- HubSpot vs ActiveCampaign vs Brevo: Best Marketing Automation for Small TeamsMarketing Automation · 11 min readOct 15, 2026
Free tools
Calculators that do the maths for you
UTM builder
Build clean campaign links that GA4 reads correctly, with naming checks built in.
CAC and payback calculator
See what a customer costs to win and how many months it takes to earn it back.
A/B test sample size
Know how many visitors a test needs before you launch it, and how long it will run.
One email a week. Zero jargon.
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