Effective date: 28 September 2026
This page explains the cookies martechexplained.com uses and how to control them. For everything else about your personal information, see our Privacy Policy.
What cookies are
Cookies are small text files a website stores in your browser. Some are needed for a site to work. Others help the site owner understand how the site is used.
How we use cookies
- Necessary cookies remember your cookie choice and keep the site secure. They are always on.
- Analytics cookies (Google Analytics) show us which pages and tools are useful. They are set only if you accept them.
- Functional cookies from YouTube are set only when you play an embedded video.
We do not use advertising cookies.
Cookies on this site
| Cookie | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| cookieyes-consent | CookieYes | Remembers your cookie choices | Necessary | 1 year |
| _ga | Google Analytics | Distinguishes one visitor from another | Analytics | 2 years |
| _ga_<ID> | Google Analytics | Keeps track of your session | Analytics | 2 years |
| comment_author_* | WordPress | Remembers your name, email and website if you tick the box when commenting | Functional | About 1 year |
| wordpress_*, wp-settings-* | WordPress | Keeps site administrators logged in. Not set for readers | Necessary | Session to 1 year |
| YSC, VISITOR_INFO1_LIVE, VISITOR_PRIVACY_METADATA | YouTube (Google) | Set only when you play an embedded video. Used by YouTube for playback, preferences and statistics | Functional | Session to 6 months |
Affiliate links
If you click an affiliate link, the retailer’s website may set its own cookies to credit us with a commission. Those cookies are set on the retailer’s site and are covered by its cookie policy, not this one.
Changing your choice
You can change or withdraw your consent at any time: open cookie settings. You can also use the “Cookie settings” link at the bottom of every page. You can also block or delete cookies in your browser settings, and Google offers a browser add-on that opts you out of Google Analytics on all websites.
Changes
We update this page when the cookies we use change. The effective date at the top shows when it last changed.
Contact
Questions? Email hello@martechexplained.com.