Skip to content

Martech Explained

  • Topics
  • Free Tools
  • About Martech Explained
  • Subscribe

lead nurturing

7 Marketing Automation Workflows Every B2B Team Should Run

October 19, 2026 by ashwinpavery
7 marketing automation workflows: welcome, lead nurture, demo follow-up, scoring handoff, re-engagement, webinar and expansion

Seven B2B marketing automation workflows written as copy-ready specs: trigger, steps, timing, exit rule and the one KPI each should move.

Categories Marketing Automation Tags B2B, lead nurturing, lead scoring, marketing automation, workflows Leave a comment

What Is Marketing Automation? How It Works, With Examples

October 19, 2026 by ashwinpavery
What is marketing automation: a trigger, condition, action and exit goal workflow

Marketing automation explained in plain English: the four parts of every workflow, 8 real examples, what it costs and a 30-day plan for your first workflows.

Categories Marketing Automation Tags ActiveCampaign., add marketing automation, Brevo, email marketing, HubSpot, lead nurturing, workflows Leave a comment

Martech Explained

Marketing technology, minus the jargon. Independent guides, free tools and videos for marketers.

Get the newsletter

Topics

  • Foundations
  • All topics

Site

  • About
  • Editorial standards
  • Newsletter
  • Contact
© 2026 Martech ExplainedPrivacyCookiesCookie settingsdrawn on a 24px grid